Back in Asia, we roughly spend 45mins for a meal for lunch, and 35mins for dinner. If you have 50 tables in your outlet, with an estimation of four(4) rotations of customer using the table for their meals, with an average seatings of four (4) pax, did you notice that you could reach easily 1600 -2000 potential audiences within a day? Approximately 60,000 a month? I’m not including the supper, high-tea and late meals customers ya..Each of them will have approximately 30mins to grab the advertisement message on the table, isn’t more than enough for your to reach your target?
According to a research firm called SkyMedia in US, independent market research shows a 98% exposure rate, a 92% recall rate, and a 25% increase in purchase through table advertising. Plus, there’s a great change on the static nature of the advertising as it delivers a single, exclusive advertisement with some 30mins of exposure time. This is something to be learned here and discovered here.
In Table Advertising, advertising in color dramatically increases the readership of your ad as four-color ads receive 38% more readers than their black and white counterparts. This is how it attracts attention to your message and engages the reader to focus on the content of your advertising message. In basic, these colors enable you to reach your target market with maximum impact.
Besides, table advertising gives them the opportunity to comment and discuss the ads in front of them at the table. This provides the opportunity for the word-of-mouth marketing your company desires, especially if their experience while viewing your ad has been positive ( make sure it is positive 
). Having thousands of consumers will repeatedly sit in front of your service message for a half hour to several hours each day! Because your message is in front of your reader for an extended period of time, the opportunity for your message to be read and absorbed dramatically increases, thus increasing the potential for the consumer to act upon that message.
To make it more impactful, adding wrapped cups and bags will be more effective. This works way much better, if more creativity being used. This is a true lifestyle marketing vehicle that improves the effectiveness of branding and direct response strategies.
Most importantly, please ensure your menu is there to complete the attraction plan. This is how the topic for today was decided. Applying menu in everytime, neatly will assure your meal sales picks up too.
Best part, back in Europe, they have an innovated version which is used in bars and pubs. They use interactive table advertising. This method eases them to communicate and keep track on the clicks and activities. For asians, its the matter of time to enrich this method. But we have to now increase the creativity, cleanliness and most importantly, good quality tables to have a create a good advertising feel for consumers to grab your message effectively. This advertising works will not proceed further, when the service provided is low. Advertiser loves great restaurants for the sake of their brand equity, this is something very important to understand by all media owners for this table advertising platforms.
This isn’t just any marketing, it’s the marketing of marketing.
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